Junction Road

Pete is a senior ad tech operator with over -34 years of experience across Google, Magnite and Yahoo.

He founded Carbon, a programmatic advertising business, and led its acquisition by Magnite in 2022. Outside of his role as VP at Yahoo DSP, he invests in and advises early-stage companies through Junction Road.

Current Portfolio

UpTalk TV

Advisory Board Chair

UpTalk TV is reinventing how audiences discover and engage with television content. Pete chairs the advisory board, helping shape strategy and growth.

UpTalkTV

Sundog Bio

Seed Investor & Adviser

Sundog Bio is an early-stage biotech company. Pete is a seed investor and active adviser supporting the founding team.

sundog.bio

Previous Advisory Work

ArcSpanAdvisor2025
inklAdvisor, Partnerships & Monetisation2024–2025

Projects

Bedford HQ

Founder

Bedford HQ is a local search engine for Bedford residents — bringing together bin schedules, school holidays, events, planning applications and more in one place.

bedfordhq.co.uk

Fails of the Unexpected

Co-host

A podcast about the surprises, pivots and lessons from life in business and tech.

Listen

Get in Touch

For advisory enquiries, investment introductions or project collaborations, drop a note.

pete@junctionroad.co.uk